Practice Growth Challenges
Do you feel like you’re working harder than ever but your practice isn’t growing?

Larry sees this everywhere.
You’re busy, your team is busy, but somehow the practice isn’t thriving the way you expected. Revenue feels stuck, profit margins are tight, and you’re not sure what you’re missing.
Here's how Larry approaches this with you:
Larry listens to understand your specific growth challenges. Are you seeing enough clients but not generating enough revenue? Are you turning away business because you’re too busy? Are your systems and processes holding you back?
Then Larry examines your entire practice ecosystem – not just the numbers, but the systems, the culture, the client experience, and the team dynamics. Often, growth issues are really leadership or team alignment issues in disguise.
You’ll work together to identify the real bottlenecks and create sustainable growth strategies that work for veterinary practices specifically.
Most importantly
Larry helps you grow in ways that don’t sacrifice your quality of care or work-life balance.
Because sustainable practice growth should make your professional life better, not more stressful.
HOW DOES THIS WORK?
Larry starts every relationship with a conversation to understand your specific challenges. From there, he’ll recommend the right strategy that fits your situation and goals.
READY TO GET STARTED?

about Larry van niekerk

Dr. Larry van Niekerk is the founder of Vetsquared Innovet and creator of The Veterinary Resilience Formula. With extensive experience in veterinary practice and professional development, Dr. van Niekerk brings a unique perspective to helping veterinary professionals thrive in their careers.
This isn’t just theory – it’s a practical formula that transforms how you experience veterinary practice. Combining clinical expertise with deep knowledge of emotional intelligence and team dynamics, Dr. van Niekerk has helped countless veterinary practices transform their culture, improve team cohesion, and enhance professional satisfaction.
His approach integrates evidence-based strategies with practical applications designed specifically for the unique challenges of veterinary medicine. Every day, you’re making life-and-death decisions while managing difficult clients, financial pressures, and emotional cases that would break most people.
Your profession needs resilient veterinarians who can sustain long, fulfilling careers. Your patients need you at your best. Your family needs you present and passionate.
Explore More Options
Discover all the ways Larry can support your veterinary practice.